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BizReport : Advertising : December 10, 2009


Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release which should help pharma marketers comply with FDA guidelines.

by Kristina Knight

First, the video partnership. By partnering with DoubleVerify, Tremor can give its video advertiser base better transparency. Advertisers launching video campaigns using Tremor can see how the ads are being viewed and where; by knowing the how, when and where advertisers have can know that their ads are only being run in brand-safe environments.

For many advertisers, those in the video space and those outside video, knowing that ads will run adjacent to 'safe' content is crucial because the content of a site can be a hindrance to brand.

"With online video advertising growing at such a rapid pace, we are excited to work with Tremor Media, a clear leader in the space, to ensure the proper delivery for select campaigns with our advanced technology," says Oren Netzer, CEO of DoubleVerify. "Through our 3rd party verification, advertisers can feel confident that their campaigns are delivered as sold."

Finally, the pharma release. The RX In-Stream platform helps pharma marketers sync between video and banner ads so that banners will display needed 'fair balance' requirements by the FDA as a video ad focuses on the product, benefits and branding information.

"Rx In-Stream. . .allows us to develop solutions that are tailored to meet our brand advertiser's specific business needs and challenges," says Jason Glickman, CEO of Tremor Media. "With Rx In-Stream, pharmaceutical advertisers can take advantage of this powerful medium while they take comfort in knowing that the pre-roll ad and companion banner will be displayed together with 100% reliability."

Tags: DoubleVerify, online advertising, online video, pharma ads, pharma marketing, Termor Media, video advertising, video streams










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