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BizReport : Social Marketing : December 07, 2009

Social high on small biz minds headed into 2010

Okay small businesses, you may be fighting for elbow room amongst the social networks in the coming year. A recent survey from VerticalResponse finds that more than two-thirds of small businesses plan to increase their use of social networks in the coming year. At the same time, these marketers are cutting back their use of display ads.

by Kristina Knight

Small businesses are also likely to increase the time and money spent on email marketing campaigns, a smart idea since email and social are still so closely linked. According to the survey more than 68% of small businesses will increase their use of social nets and just over 74% will increase their use of email.

What small businesses are not investing in are search engine marketing and display ad efforts.

This report finds:

• 54% of small businesses won't utilize banner ads
• Nearly one-quarter (23.8%) won't utilize search engine marketing
• About one-third of small businesses plan to increase use of social media by either 'a little' or 'a lot'

"This survey highlights that while small businesses are learning the value of social media, marketers need to help small businesses to see the value of integrating search engine marketing such as Google, Yahoo and Bing into their campaigns," said VerticalResponse CEO Janine Popick.

VerticalResponse surveyed 831 small businesses, those with employees of 500 or less, to come to their conclusions.

Tags: 2010 forecast, email marketing, online advertising, search marketing, social marketing, social media, social networks, VerticalResponse

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