RSS feed Get our RSS feed

News by Topic

BizReport : Research archives : December 01, 2009

Report: Hulu's time may have come

Although YouTube/Google sites continue to rule the online video universe, several smaller video hubs are making strides and catching the attention of more consumers. Among the fastest growing video sites is Hulu which delivered a record 856 million video views for the month of October. Research further shows that more than 84% of the total US online audience is currently watching online video clips.

by Kristina Knight

This puts Hulu into the second place, behind Google sites, for videos viewed. Google delivered just over 10.5 billion video views to the 167 million consumers now watching video clips online. That is a 37% share compared to Hulu's 3% share. Considering YouTube has more content because most consumers also upload their own clips to YouTube whereas Hulu offers only produced clips/segments/full episodes of actual television and cable programming, the difference can't really be measured.

Also in the top five for most video clips delivered were Microsoft Sites, Fox Interactive Media and Viacom Digital.

As for video advertising, Brightroll and Tremor Media continue to deliver the most reach with 16.5% and 15.5% viewer penetration respectively. The report also indicates that consumers continue to increase the amount of time they are spending with online video. In October consumers watched an average of 83 clips each, spending just over 10 hours with online video. That is a considerable chunk of change considering the average clip is still less than four minutes in length.

Tags: comScore, online video, video advertising, video audience, video content, video viewership

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.