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BizReport : Research archives : December 24, 2009

Putting a microscope to Millenial Hispanics

In the US when it comes to sheer size, the young Hispanic population is the largest demographic out there. According to new information from the Pew Research Center Millenial Hispanics, those between ages 16 and 25, are the largest demographic for size and also the fastest growing. Meaning marketers need to be aware of these kids as part of an overall campaign and as a marketing campaign unto themselves.

by Kristina Knight

The report shows that 22% of all US children under age 18 are Hispanic.

The research finds that one in five school-aged children is Hispanic and one in four newborns is Hispanic; this marks the first time in American history that a minority group has made up such a large part of the general population. Interestingly enough Hispanic youths are more likely to be optimistic about the future than their counterparts but they are also more likely to become school drop-outs, to live in poverty and have more exposure to gangs.

Although living in America, and many being American born, they prefer (50%) to call themselves by the country of origin of their family - Mexico, Puerto Rico, Cuba, El Salvador - or as Hispanic (20%) before calling themselves American.

Other interesting tidbits:

• 89% believe a college education is the best way to get ahead
• 86% are already in the work force
• 85% have completed high school
• 71% own cell phones
• 38% regularly text message
• 25% play video games (computer, online or via portable devices)
• 25% instant message through social networks

Tags: demographic, demographic advertising, Hispanic Advertising, Hispanics, Pew Research Center

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