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BizReport : Blogs & Content : December 10, 2009
Localeze offers local business listings more often
It may seem like a simple thing, but a new release from business content manager Localeze is actually a huge step forward. The new release offers Localeze search engine partners information on business listings weekly; this is shortened from distribution every three weeks.
Shortening the time period gives its partners better information in a more timely manner but perhaps more importantly it points toward a real-time update potential. For the future this could mean that Localeze's 85 local search partners could get up to the minute, real time information about business listings content which can be accessed by local, in-market consumers immediately.
"As the local business ecosystem is extremely dynamic and competitive, it is very important that local search engines continually update with accurate, fresh and enhanced content directly from businesses themselves as frequently as possible," said Jeff Beard, president of Localeze.
Think about it this way: a consumer looking for a local website designer had to look at several-weeks old listings in the past. Now they can look at information compiled only one week prior. In the future, they could get information about a web designer's daily promotions as they are released, making it more likely that they will contact and give business to that local business.
"The addition of weekly delivery of Localeze premium content through our Enhanced Business Registry improves information integrity, relevance and user loyalty for local search engines, and maximizes local search engine visibility and performance for businesses," said Beard.
Tags: business listings, business to business, business tools, classified advertising, local advertising, Localeze
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