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BizReport : Ecommerce : December 14, 2009


comScore: $20 billion in ecommerce so far

The holiday shopping season continues chugging forward and etailers continue to reap the benefits. According to the latest numbers from metrics firm comScore the online holiday spend is nearly $20 billion with almost two full shopping weeks until the big day. So far this holiday season ecommerce has grown by 4%.

by Kristina Knight

The official total is $19.9 billion and both Cyber Monday (November 30) and Thursday, December 10 saw shopping revenues reach $887 million and $853 million respectively. Some experts expect to see a new all-time high for single day online shopping (more than $900 million) before the holiday season ends.

"Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week," said comScore chairman Gian Fulgoni. "Monday, December 14 - otherwise known as Green Monday - is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

That $900 million day could happen this Monday, December 14. The Monday ten days prior to Christmas Day, traditionally called Green Monday, has been the highest spending day for the past few years.

This holiday season has also seen more European consumers hit online shopping hubs than in previous years. According to the report ">ecommerce site visits increased by about 35% in the UK (Month of November), by 39% in France and by 17% in Germany.






Tags: comScore, ecommerce, holiday forecast, holiday shopping, holiday spend, online shopping








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