BizReport : December 24, 2009 Archive

December 24, 2009 Archive

Research | December 24, 2009

Putting a microscope to Millenial Hispanics

In the US when it comes to sheer size, the young Hispanic population is the largest demographic out there. According to new information from the Pew Research Center Millenial Hispanics, those between ages 16 and 25, are the largest demographic for size and also the fastest growing. Meaning marketers need to be aware of these kids as part of an overall campaign and as a marketing campaign unto themselves. >>

Advertising | December 24, 2009

BrandShield tool protects from inappropriate content

In the new year, marketers will have help in protecting brand from inappropriate content. The newly released BrandSafe tool from DoubleVerify helps to block advertisements from appearing next to content which can be harmful to brand image or message. Although some brands can be more experimental or lenient toward certain types of content, many brands must be vigilant about how and where their ads are seen. >>

Trends & Ideas | December 24, 2009

Grocery chain taps Coupons.com for coupon gallery

Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P grocery store chain; A&P flagship stores include Pathmark, The Food Emporium and Waldbaum's. >>

Ecommerce | December 24, 2009

Final holiday shopping weekend sees ecommerce skyrocket

Thanks to the East Coast blizzard in the US the last holiday shopping weekend turned to online opportunities, giving etailers reason to celebrate. According to a new comScore report the December 19, 2009 weekend saw 13% growth and a final shopping tally (for the week) of $4.8 billion. >>

Mobile Marketing | December 24, 2009

Survey: The smartphone market is shifting to personal

There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found that smartphones are now being used for personal reasons more often than for business reasons. >>

Advertising | December 24, 2009

Unicast, MSNBC partner for 3D, rich media ad formats

Consumers logging on to the MSNBC news website will soon get a little something extra - and so with the advertisers sponsoring content. MSNBC.com has tapped online rich media ad solution Unicast to power both 3D and rich media ads for the content hub. The immersive ads may help to improve user engagement. >>