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BizReport : December 23, 2009 Archive

December 23, 2009 Archive

Advertising | December 23, 2009

Internet Marketing 101: Why marketers need mobile video

Heads up, marketers, mobile video may still be in the adoption phase but you need to be on-board and in the medium. Experts estimate that mobile video will explode over the next five years as consumers adopt smartphones, as smartphones get even smarter and mobile devices are used by the masses. Rather than a simple conversion ad, though, experts tell BizReport that mobile video will become a place to build brand - an important step for marketers of all sizes. >>

Ecommerce | December 23, 2009

comScore's new metric measures retail impact

Do you ever wonder if ecommerce ads are truly engaging consumers? A new metric from comScore could help by measuring the impact of online ads on actual sales. The new tool can be used by consumer packaged goods (CPG) brands across retail channels. It will be integrated with the new AdEffx platform. >>

Advertising | December 23, 2009

Tribal Fusion launches overlay ads for online video

A more engaged consumer could be just a video clip away. A new advertising suite of tools from digital marketing company Tribal Fusion offers overlay video advertising units said to push 100% consumer engagement. The ad units are available in display, interstitial and mobile formats, giving video marketers a variety of options. >>

Blogs & Content | December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click. This should help publishers and marketers increase the overall ROI of campaigns because they'll be able to target specific actions of the consumer base. >>