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BizReport : December 21, 2009 Archive

December 21, 2009 Archive

Ecommerce | December 21, 2009

PayPal: Brits living in city centers increasingly turn to Internet to shop

Despite easy access to local shops and services, more and more British urbanites are turning to the Internet to shop, according to a new report by The Future Factory for PayPal UK. >>

Email Marketing | December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. >>

Ecommerce | December 21, 2009

Record ecommerce sales number reached

They predicted it and it has now happened: more than $900 million has now been spent in a single day of online shopping. According to the latest comScore information Green Tuesday (December 15) ecommerce sales reach $913 million. >>

Advertising | December 21, 2009

Forecast: Video to become dominant in 2010

Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast Vice President of Marketing Bryan Hjelm believes video content and advertising will drive online content in the New Year. >>

Email Marketing | December 21, 2009

Email is consumers' first choice for sharing

When it comes to sharing online information whether a news headline, a coupon or a video clip most consumers still turn to the Internet. According to a recent ShareThis study email is tops with consumers for sharing information with friends and colleagues, information marketers can use to their advantage by including sharing icons within email messages. >>

Research | December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online demographics is the senior demo. In the past five years the senior set has become 55% more active with nearly 18 million active seniors now checking online content. >>