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BizReport : December 18, 2009 Archive

December 18, 2009 Archive

Ecommerce | December 18, 2009

Study: Satisfaction falling with online consumers

Shoppers may be spending more online during the 2009 holiday season but that doesn't mean etailers are doing their jobs well. According to two recent reports by Foresee Results customer satisfaction is falling amongst online shoppers. Falling satisfaction numbers point to future problems for ecommerce. >>

Ecommerce | December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories are rapidly changing, but with preparation marketers can capitalize. What can you expect as 2010 dawns? >>

Trends & Ideas | December 18, 2009

Search strategies for 2010

Forget about simple keyword searches. As consumers have become more adept at using the Internet the ways they use certain platforms has also changed. One of the biggest changes is in search. No longer are consumers typing in long questions; now they use one or two keywords and most won't go past the first page of results before requerying. To engage a searching consumer marketers need to follow the trends. >>