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BizReport : December 15, 2009 Archive

December 15, 2009 Archive

Advertising | December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by connecting these two important features marketers will know what type of changes need to be made throughout the life of an ad campaign. >>

Ecommerce | December 15, 2009

Internet Marketing 101: Why marketers must understand economics

Although online shopping is hotter than ever for 2009, many shoppers have taken into account changes with their credit card companies as they search for good buys, the shrinking job market and other factors. According to a new comScore report issuer changes to credit cards have caused consumers to either spend less or not at all with certain credit card companies, impacting the online marketplace as a whole. >>

Advertising | December 15, 2009

Want to engage kids? Talk to them

Think you have the inside track in engaging the youth marketplace? If you're resting on 20th Century advertising methods, you may be way off base. Why? Because a recent ChaCha survey found that 21st Century kids don't want to be 'advertised to' they want to be 'talked to'. >>