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BizReport : December 11, 2009 Archive

December 11, 2009 Archive

Ecommerce | December 11, 2009

Google: 64% of consumers yet to complete holiday shopping

It may only be a matter of days until Christmas, but a large percentage of consumers have yet to complete their holiday shopping, according to new data from the Google/OTX Consumer Pulse Check survey. >>

Social Marketing | December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

Internet | December 11, 2009

Number of online seniors rises 55% in last five years

In the last five years the number of seniors using the Internet has risen by over 50%, according to new data from Nielsen Online, catching up with their offline numbers. >>

Research | December 11, 2009

Internet Marketing 101: How to use personalization correctly

Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name to the mix. >>

Ecommerce | December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>