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BizReport : December 10, 2009 Archive

December 10, 2009 Archive

Advertising | December 10, 2009

comScore releases AdEffx

A new release from metrics firm comScore could help marketers better measure the effectiveness of ads in the New Year. Called AdEffx, the suite of tools measures the impact of an overall campaign to help marketers determine consumer attitudes as well as whether or not the objectives of a particular campaign are being met. >>

Blogs & Content | December 10, 2009

Localeze offers local business listings more often

It may seem like a simple thing, but a new release from business content manager Localeze is actually a huge step forward. The new release offers Localeze search engine partners information on business listings weekly; this is shortened from distribution every three weeks. >>

Ecommerce | December 10, 2009

Brits prefer websites with fast load times

With 10% to 15% of total retail sales in Britain coming from Internet sales, and more than two-thirds of British shoppers planning to spend $360 of their Christmas shopping budget online, retailers can ill afford to get the basics, such as website load speed, wrong. >>

Advertising | December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release which should help pharma marketers comply with FDA guidelines. >>



Search Marketing | December 10, 2009

Moms consider Google their BFF

Recent research by Google has found that some moms are so attached to searching on Google that they consider the search engine behemoth to be a part of the family or their BFF. In fact, some went so far as to confess that if Google were a person, they'd marry them. >>

Ecommerce | December 10, 2009

Mobile coupons embraced by luxury brands

It seems mobile is transforming coupons from embarrassing paper secrets, shiftily passed to retailers in the hope no-one noticed, into in-demand marketing tools that even luxury brands are embracing. >>

Search Marketing | December 10, 2009

Need better Yahoo! TQ scores? Click Forensics may have your answer

Advertisers want information, not just ad placement. It isn't a new trend in the online advertising space but it is a trend that more ad networks and publishers are working to improve. Good quality traffic scores mean publishers/networks can charge more for ad space because the advertiser is getting a better value for their products. >>