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BizReport : Advertising : November 24, 2009


[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment.

by Kristina Knight

The open-data platform uses consumer data from just about any data resource, either direct from the consumer or from third-party resources, to build segments targeted based on past behaviors, consumer demographic or location and even IP address information.

The ads are ">optimized and integrated in advertising exchanges and networks, through publisher websites using API integration or with third-party ad servers. Giving marketers access to targeting and the analysis gives them more control over campaign design, implementation and changes.

"Until now, our technology and our expertise have worked in tandem to help major brands create high-performance audience segments that have driven significant conversion lift and boosted sales," said John Nardone, chairman and CEO of [x+1]. "Now with the all new Media+1 platform, we are not only teaching them to fish but giving them the fishing pole as well - putting the power of our open data architecture, holistic media plan optimization and advanced analytics in their hands through an easy-to-use interface. Also, we are giving them an ability to integrate consumer data from across the entire spectrum of sources, a capability unmatched in the industry."

Media+1 also offers:

• Information on what is driving a campaign to that changes can be made quickly and effectively
• Content filtering so that brands need not worry about inappropriate content
• The ability to make minute campaign adjustments based on each click

The platform has been in beta-testing with several brands for the past few months and will be released to the general advertising population on December 15, 2009.






Tags: advertising exchange, advertising network, Media+1, online advertising, optimized advertising, targeted advertising, [x+1]








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