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BizReport : Blogs & Content : November 23, 2009

Twitter to intro paid-for corporate accounts

Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platform's co-founder, Biz Stone.

by Helen Leggatt

twitter2 logo bird.jpgIn an announcement last Friday, Biz Stone confirmed that Twitter is to offer corporate account users a paid-for option that will give deeper insight into to the micro-blogging platform's performance and its users.

Speaking at a London event hosted by U.K. tech investment agency, Nesta, Stone announced that the paid-for accounts would present businesses with "a layer of features to help make them better at Twitter, and share some of the analytics".

When questioned about the potential for text and display ads to make an appearance on Twitter, Stone was adamant these formats were not part of their revenue-making strategy.

In other Twitter news, the company has changed the question "What are you doing?" to "What's happening?" to better reflect the nature of tweets.

"Sure, someone in San Francisco may be answering 'What are you doing?' with 'Enjoying an excellent cup of coffee', at this very moment. However, a birds-eye view of Twitter reveals that it's not exclusively about these personal musings," explained Stone in an interview with the BBC.

"Between those cups of coffee, people are witnessing accidents, organizing events, sharing links, breaking news, reporting stuff their dad says, and so much more. The fundamentally open model of Twitter created a new kind of information network and it has long outgrown the concept of personal status updates."

Tags: microblogging, social marketing, social media, Twitter

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