Rubicon, AdSafe partner to protect brands

AdSafe Media rates websites and content to ensure that brand advertisements are not placed adjacent to inappropriate content. For example, by rating the content on different websites marketers utilizing AdSafe would be assured that the content messages were consistent with the brand image and message the advertiser projects. Sites are rated to the page level, giving brands and advertisers better information prior to a media buy.

The partnership will allow The Rubicon Project to integrate AdSafe's content analysis to give brands another level of protection - always a good thing in the online space.

"We deeply value both our publisher and sales channel partner relationships, and recognize that in order to grow our business we must continue to innovate to help them better serve their customers - advertisers. In evaluating potential technology partners, we were impressed with the sophistication of AdSafe's approach to publisher content analysis; the depth of AdSafe's multi-layered technology will enable us to uphold the quality and safety of our premium publishers' inventory more effectively than ever," said Craig Roah, COO and Founder at the Rubicon Project.

By knowing not only the type of content but having that content rated, marketers can spend more time concentrating on their products and campaigns rather than worrying about where ads will be placed. The AdSafe system allows marketers to set a comfort threshold which will ensure that ads are placed only on websites having agreeable content.

Tags: AdSafe Media, brand advertising, brand safety, content rating, The Rubicon Project, website rating