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BizReport : Ecommerce : November 10, 2009
Rise in U.K. online travel booking predicted
The U.K. online travel market is holding its own in tough economic times and travel research firm PhoCusWright's latest European travel industry overview projects a rise in online bookings this year.
While only a small rise of 3% it is, nevertheless, a rise. At $28.5 billion for 2009, online leisure and unmanaged business travel now accounts for nearly half of all travel bookings in the U.K., according to PhoCusWright's "U.K. Online Travel Overview".
"U.K. tour operators have invested heavily in marketing efforts to drive customers online and in technology to enhance the user experience," said Peter O'Connor, PhoCusWright's market analyst for the U.K. and France.
"Selling a combination of pre-packaged, dynamically packaged and decoupled travel components, their share of U.K. online direct travel is expected to increase through 2011."
Meanwhile, the overall U.K. travel market is expected to contract by 8.9% this year, with gross bookings dropping to around $63 billion.
Tags: business travel, Europe, leisure travel, online travel, online travel bookings, U.K
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