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BizReport : Social Marketing : November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media companies get involved with Buzzlogic campaigns by conversing with consumers.

by Kristina Knight

IDG TechNetwork is one of the initial brands using the platform, which helps marketers identify social conversations within the realm of Buzzlogic content. This, in turn, helps IDG TechNetwork engage and participate with these consumers which could influence later purchases, downloads and conversions.

Todd Parsons, co-founder and chief media officer at BuzzLogic said, "Through partnerships with media companies such as IDG TechNetwork, we're providing our advertisers a way to build affinity with consumers as they seek guidance on purchase decisions - from both their peers and the most trusted authors in the business."

Through the platform marketers can:

• Better identify and monetize social conversations
• Obtain access to quality, branded content
• Identify and target specific consumer segments
• Have ad placement where consumers are most engaged with content

"All media is becoming conversational as more people reference and share content across platforms. And, as participation across these platforms continues to explode, we're seeing content from well-known publishing brands factor into the conversations our advertisers are looking to reach," said Rob Crumpler, chief executive officer, BuzzLogic.

Tags: Buzzlogic, online conversations, social conversations, social marketing, social networks

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