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BizReport : Email Marketing : November 20, 2009

More proof email is alive and kicking among SMBs

It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses.

by Helen Leggatt

Earlier this week I reported on a survey by Campaigner that found almost half of small businesses already rely heavily on email marketing for customer acquisition and retention and more firms (36%) plan to begin using email marketing in 2010.

Another study, this time from VerticalResponse, also found the use of email marketing to be on the increase, this time among SMBs. The survey of 831 businesses with fewer than 500 employees found almost three-quarters (74%) plan to increase email marketing efforts next year. Only 4% of SMBs have no plans to use email marketing next year.

Overall, 96% of respondents will use online marketing next year with increasing reliance on search engine marketing and social media. Almost a quarter of SMBs said that search engine marketing was the channel they most needed to succeed in over the next 12 months.

Interestingly, banner advertising isn't something that 54% of the SMBs surveyed would consider. VerticalResponse believes that marketers need to be educated as to the benefits of banner advertising because there is a current wariness of the medium to be overcome.

Tags: email marketing, Internet marketing, marketing channels., online marketing, SMB

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  • It is nice to see that more small businesses are acknowledging the importance of a well-run email marketing campaign to improve their online revenue and customer retention as well as customer service. This is especially important that this article touches mainly on small business percentages because the small businesses are vital to online marketing and success of many larger companies.



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