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BizReport : Advertising : November 24, 2009


Kaltura, Artivision partner for optimized video

Looking for more from online video seems to be a growing epidemic in the video space. Marketers like rich video but many still aren't seeing the results they want, likely because the videos aren't being optimized properly. A new partnership between video platform Kaltura and video monetization firm Artivision may help.

by Kristina Knight

The partnership will give Kaltura video customers to access ">Artivision's in-video advertising technology to generate more return on their video investments.

The partnership gives marketers:

• Access to Kaltura's open source framework
• Smart advertising placements with real-time adaptation
• Access to Target-Ad, which maps IAB standard ad units so as to not interview with viewing

"Many publishers are looking for ways to monetize online video. Kaltura's open source video management platform provides these publishers the ability to quickly connect and benefit from any monetization product or service around," said Ron Yekutiel, Kaltura Chairman and CEO. "We are already integrated with a wide array of monetization solutions, and can flexibly provide publishers on-demand integration to any other platform of their choice. This is the power of openness."

A recent comScore report found that Google sites, including YouTube, were the number one ">most-visited properties in the month of October with 164 million unique users. Also in the top five were Yahoo, Microsoft sites, AOL and social network Facebook. Video hubs Fox Interactive, Break media and CBS Interactive were in the Top Fifty.






Tags: Artivision, comScore, Kaltura, online video, video ad creation, video ad revenue, video advertising, video monetization, video platform








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