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BizReport : Mobile Marketing : November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone has at least one page of apps on their phone.

by Kristina Knight

The phenomena is bringing in a lot of money for app developers but they are also paying a lot to get the apps to consumers. A new offering from mobile ad network Greystripe might help app developers save a little of the cash they're earning through app downloads.

The new program allows app developers a ">99-cent download program in which they pay only 99 cents for the downloading of their app to consumers. Making it even more interesting is the fact that developers only pay the 99 cents when the app is actually downloaded. Developers could be paying as much as $10 per app download under the current system because of accidental clicks.

Just a few days ago, BIA/Kelsey released the findings of a study showing that non-voice services - everything from texts to apps - are now driving mobile use. Mobiles, according to the report, are being used more for email, web surfing, messaging and applications than they are for actual speaking.

"Getting app downloads has become more expensive than the app development process itself," said Greystripe CEO Michael Chang. "We've heard hundreds of complaints about the current mobile advertising system and we are looking to move the needle for the App economy."

The program is only available for a limited time and only to iPhone app developers.

Tags: app advertising, app developers, apps, appvertising, BIA/Kelsey, Greystripe, mobile advertising, mobile apps, mobile marketing

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