BizReport : November 25, 2009 Archive

November 25, 2009 Archive

Advertising | November 25, 2009

Rubicon, AdSafe partner to protect brands

Spammers, phishers and other unsavory businesses have made brand safety a priority on the Internet. A new partnership between The Rubicon Project and AdSafe Media will go one step further to protect brands in the online space by verifying ad inventory through networks, exchanges and agencies. >>

Email Marketing | November 25, 2009

How to integrate email, social for better results

One of the bigger buzzwords to come into online marketing in 2009 was integration. Integrating offline with online, integrating different online methods - such as email and video. But integrating email marketing with social marketing efforts is quickly becoming the place where integration is truly paying off. >>

Ecommerce | November 25, 2009

Compete: Online shoppers have deeper pockets than offline shoppers

Good news for online retailers - it seems that online shoppers have deeper pockets than their offline counterparts, according to the results of a new study from Compete. >>

Mobile Marketing | November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. >>

Advertising | November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers from the ad itself. By knowing why consumers did or did not click, marketers can better determine how to correct campaigns and increase overall ROI. >>

Research | November 25, 2009

Entertainment, celebrity push teens' need to know

Marketers across the Internet are searching for new ways to engage and convert teens and young twenty-somethings, but their efforts could be made simpler by listening. Listening to what teens and 20s have to say - through social postings or by the questions and queries asked via search and answer engines. And these kids are saying a lot. >>

Search Marketing | November 25, 2009

WebVisible: Small business search spend up 91% YoY

Small businesses spent 93% more on search in Q3 2009 than they did in the second quarter, according to a new report from online marketing campaign management firm WebVisible. >>