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BizReport : November 23, 2009 Archive

November 23, 2009 Archive

Ecommerce | November 23, 2009

New platform to help marketers integrate email, existing software

If you're a small business already using applications and databases to track, plan and execute online campaigns you've probably noticed how hard it is to add additional interfaces to the software suites. Enter a new platform, GetResponse Developer Zone, which helps marketers integrate the GetResponse email platform with existing ecommerce platforms, CMS and CRM systems. >>

Ecommerce | November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Email Marketing | November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions. >>

Ecommerce | November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be hung up on the traffic metric: if there are 100 consumers visiting my site daily that's good enough. While 100 new consumers visiting is good, if only one or two of these are converting sales, it's not so good. >>

Blogs & Content | November 23, 2009

Twitter to intro paid-for corporate accounts

Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platform's co-founder, Biz Stone. >>

Ecommerce | November 23, 2009

What to expect from Black Friday 2009

Wondering what to expect this Friday as online and offline shoppers head to their favorite stores in search of the perfect holiday gifts? A new survey of more than 1,000 'wishlist' shoppers using the Lottay platform indicates that consumers are looking for something special this holiday season - and marketers prepared to grant these wishes will likely reap the rewards. >>