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BizReport : November 20, 2009 Archive

November 20, 2009 Archive

Social Marketing | November 20, 2009

Facebook adds news feed targeting feature for Fan Pages

Do you have a Fan Page on Facebook? If so, the social networking behemoth's latest fan engagement feature should be of great interest, particularly for those with global audiences. >>

Advertising | November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. >>

Email Marketing | November 20, 2009

More proof email is alive and kicking among SMBs

It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses. >>

Ecommerce | November 20, 2009

CTAM: Don't forget matures in email, ecommerce marketing

When it comes to ecommerce and email, many marketers are focusing on Gen X and Boomers, but a recent study from the Cable & Telecommunications Association for Marketing (CTAM) indicates this could be a mistake. Although younger generations are generally thought to be more tech-savvy and therefore better targets for online marketing this study shows that Mature consumers (age 65+) are very likely to be sending/answering email and shopping online - nearly as likely as younger consumers. >>

Research | November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new report from Nielsen Online finds that, when it comes to actually viewing that online content, many consumers choose to view in the social space. This is likely because of the ease of uploading and sharing through social sites, and is important because it could give marketers a new avenue to engage the consumer. >>

Advertising | November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an ad or series of ads to truly engage with a product or service. Enter analysis from Fetchback which attempts to answer the 'how many ads does it take anyway' question. >>