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BizReport : November 18, 2009 Archive

November 18, 2009 Archive

Research | November 18, 2009

CTAM: Mature Americans active online

Senior citizens in the U.S. are more likely than any other age group to engage in e-commerce activity online, according to new data from the Cable & Telecommunications Association for Marketing (CTAM). >>

Social Marketing | November 18, 2009

Do Fortune 100 companies need a Twitter-vention?

While many Fortune 100 companies have jumped aboard the Twitter-wagon, many have lost hold of the reins or, worse still, exude bland, corporate personalities. Public relations firm, Weber Shandwick, asks "Do Fortune 100 Companies need a Twitter-vention?". >>

Ecommerce | November 18, 2009

NCSA: Security concerns drive shopping cart abandonment

Even in tough times when bargains are being sought by many, consumers are still wary of pouncing on a purchase if they have doubts about a site's online security. E-commerce sites that don't reassure consumers their personal data is secure are risking losing out on sales. >>

Ecommerce | November 18, 2009

Internet Marketing 101: Is page-load time killing conversions?

Have you thought about how long it takes your website to load lately? If not, and if the page-loading time is too long, you could be losing potential customers. Why? Because, just like in the initial online years, consumers are turned away by slow site-loads. >>



Advertising | November 18, 2009

How to choose the right endorsement for your brand

When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good 'gets' when it comes to product endorsements. Sometimes an average Joe will even do, depending on the brand focus. But did you know that, to the public, all endorsements are not created equally? >>