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BizReport : November 17, 2009 Archive

November 17, 2009 Archive

Trends & Ideas | November 17, 2009

Are tweeting surgeons a step too far?

Tweeting is infiltrating even life's most intimate moments, according to recent stories in the press about tweeting toilets and how Twitter is the new after-sex cigarette. And now, even surgeons have their Twitter moments - some while operating. >>

Mobile Marketing | November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones for the changes. >>

Research | November 17, 2009

Forrester: 80% of Americans unwilling to pay for online content

Oh dear. Forrester has bad news for those who are considering charging consumers for access to online newspapers, magazines and articles. It appears that most people in the U.S. just aren't prepared to part with cash for content. >>

Email Marketing | November 17, 2009

Experian: Coupons raise email marketing click rates and revenue

It should come as no surprise to any well-read marketer that consumers are lapping up coupons both on- and offline. New data released by Experian Marketing Services shows that email marketers can benefit hugely from including coupons in their communications. >>



Social Marketing | November 17, 2009

Survey: Moms trust friends, not networks

This may come as a shock but a recent survey of online moms found that product recommendations have a bigger impact when they come from friends rather than a social network. Although moms are some of the most active social networkers in the online realm, they prefer advice from friends rather than the advice of strangers, bloggers or social networking connections. >>

Research | November 17, 2009

Study: Merchant confidence low but growing

Consumers may have rebounded or begun rebounding from the struggling economy but ecommerce providers have been slower to react. However according to a new survey from MerchantCircle online merchants, who still have low optimism, are beginning to turn the corner. >>