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BizReport : November 16, 2009 Archive

November 16, 2009 Archive

Mobile Marketing | November 16, 2009

BIGresearch: Not all consumers turned on by mobile marketing

Mobile marketing may not be as acceptable to consumers as once thought according to a survey recently conducted by BIGresearch, except perhaps among 39-year-old men. >>

Ecommerce | November 16, 2009

Internet Marketing 101: Why marketers need cause marketing

It is no secret that despite the struggling world economy, many consumers are still spending. Most are spending less than in early 2008 or 2007, but still they are spending. What may surprise many marketers is that, in addition to cutting back on spending in general consumers have changed one other aspect of their spending: they are now looking for 'good cause' companies which with to spend their dollars. >>

Social Marketing | November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded. >>

Advertising | November 16, 2009

Are affiliate marketers making the most of the Internet?

No. At least according to a new report from Affiliate Benchmarks, the research segment of NET exponent. According to a new study the affiliate marketplace has skyrocketed over the past few years, but along with the growth has come a group of affiliate marketers who aren't making the most of the online arena. >>