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BizReport : November 10, 2009 Archive

November 10, 2009 Archive

Ecommerce | November 10, 2009

IMRG: 93% of Brits to buy Christmas gifts online

Increased confidence in online payment methods and savvier consumers will combine to drive the vast majority of British shoppers online to buy Christmas gifts this year, according to a new survey from the Interactive Retail in Media Group (IMRG) and eDigitalResearch. >>

Internet | November 10, 2009

comScore: Microsoft commands much of users' online time

When it comes to Internet rankings, Google is often up in the number one spot. But recent comScore data shows Microsoft way ahead of Google and Yahoo when it comes to the amount of time people spend on their online properties. >>

Ecommerce | November 10, 2009

Rise in U.K. online travel booking predicted

The U.K. online travel market is holding its own in tough economic times and travel research firm PhoCusWright's latest European travel industry overview projects a rise in online bookings this year. >>

Social Marketing | November 10, 2009

New Buzzlogic platform gives a social assist to marketers

If you're not in the social space or you are in the social space but aren't completely certain how to proceed, a new platform from online media company Buzzlogic could help. Called Buzzlogic for Media Partners, the platform helps media companies get involved with Buzzlogic campaigns by conversing with consumers. >>

Advertising | November 10, 2009

Study: Radio is still reaching consumers

A recent study from the Center for Research Excellence could change the way advertisers look at radio, as a stand alone media buy, and as part of a cross-platform marketing campaign. According to the study radio is still the audio device which captures the majority of US consumers. The study finds that radio captures 77% of the US, adult, consumer base. >>

Research | November 10, 2009

Sporting consumers turn to Internet first

When it comes to favorite teams, statistics or game recaps, sports-minded consumers are turning to the Internet before looking to television, the local paper or radio. That, according to a new survey from Burst Media. What does this mean for marketers? Brands and businesses with a sports focus - shoes, beverages, apparel and even sports-medicine - would do well to focus a bit more time and energy in the online arena as well. >>