BizReport : November 9, 2009 Archive

November 9, 2009 Archive

Social Marketing | November 09, 2009

"Friending" brands egocentric, finds Razorfish

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service. >>

Search Marketing | November 09, 2009

'Tis the season to focus on search term trends

At this time of year it's perhaps even more important to keep an eye on the changing trends in search terms, particularly as consumers gear up for key shopping days such as the upcoming dates of Black Friday (27 November) and Cyber Monday (30 November). >>

Social Marketing | November 09, 2009

Report: Consumers are Tweeting, are you?

You may not be interested in social networks for your business, but chances are the consumers you need to make purchases are interested. For that reason alone, marketers must begin thinking about a social media strategy headed into 2010. But, more than that, marketers need to know which consumer groups are using social platforms, how they are using them and why. A new report from Pew Research sheds light on the subject. >>

Ecommerce | November 09, 2009

How Americans are saving money in 2009

A recent Harris Poll shed light on exactly what American's are doing to save money and stay afloat in the still-struggling economy. The good news? Most Americans seem to have truly changed spending habits to become more frugal and realistic. The bad news? This means retailers, auto-makers, brick-and-mortar stores and ecommerce hubs are now struggling - and fighting - to find the consumers who are spending money. >>