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BizReport : November 6, 2009 Archive

November 6, 2009 Archive

Social Marketing | November 06, 2009

Ad-ology: Social media enhances real estate online presence

Social media has a role to play in real estate, according to Ad-ology's Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. >>

Social Marketing | November 06, 2009

Marketing in social media not off-putting to users

More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves. >>

Social Marketing | November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. >>

Ecommerce | November 06, 2009

comScore: Ecommerce down in Q3

The mall in your town may have a lot of traffic but chances are that traffic still isn't buying like it was a year or two ago. The same is true of online traffic. According to a new comScore report ecommerce spending (non-travel) is down 2% year over year, an indicator that the holiday spend may also be down this year. >>

Advertising | November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying the base using comparison shopping engines (CSEs). >>

Trends & Ideas | November 06, 2009

Last Exit: Three big trends for 2010

Although technically not even into the full holiday shopping season, most marketers are already looking ahead to 2010 campaigns and revenue projections. To help with this digital strategy and research firm Last Exit is trending 2010 - with some surprising results. >>