November 5, 2009 Archive

Trends & Ideas | November 05, 2009

Pew: Social isolation can't be blamed on technology

It appears that spending longer in front of a screen isn't bad for people's social interaction, after all. A new Pew Internet & American Life Project study shows that those who use information and communication technologies, such as mobile phones and the Internet, are actually more social and have more diverse social networks as a result. >>

Blogs & Content | November 05, 2009

Travel industry tunes in to Twitter

Twitter is becoming a mainstream communication channel for B2C and B2B enterprises alike. Even travel industry players are increasing their use of the micro-blogging platform to communicate with users, as a recent survey discovered. >>

Email Marketing | November 05, 2009

Internet Marketing 101: How to help your startup to succeed

Over the past two years the global economy has staggered. In the US, the unemployment has risen to an all-time high of nearly 10%. The interesting news, however, is that many of these 'laid off' or 'downsized' workers aren't job-hunting. They are striking out on their own as entrepreneurs. The bad news is that many of these entrepreneurial spirits won't make it without a better game plan - one that includes all aspects of online marketing. >>

Advertising | November 05, 2009

BIA/Kelsey: DOOH revenues to reach $3.7 billion by 2013

Look for more and more advertising capital to be pushed toward Digital Out Of Home (DOOH) networks over the next three years. According to the latest forecast from BIA/Kelsey Group the DOOH spend will reach up to $3.7 billion in 2014. That is up from the expected $2.2 billion in ad revenue for 2009. >>

Social Marketing | November 05, 2009

New platform uses reputation to make recommendations

When it comes to ecommerce and brand awareness there is nothing like a good recommendation to start consumer conversations in the social space. A new startup called Discover My Network is using this reputation trend to push music, video and social spaces across the Internet. And it may be something your brand can use. >>

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