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BizReport : November 3, 2009 Archive

November 3, 2009 Archive

Ecommerce | November 03, 2009

iPerceptions: Why website visitors aren't buying

A survey of U.S. online shoppers has thrown some light on the disparity between the number of people visiting e-commerce websites to research and the number who go on to make a purchase. >>

Research | November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the government - in the right way. >>

Advertising | November 03, 2009

EyeWonder provides more insight into rich media ad performance

Ad technology firm EyeWonder has added a new set of metrics to provide online marketers with a more complete picture of how long consumers are exposed to their rich media ads either in their entirety or via a partial view. >>

Email Marketing | November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from MarketingSherpa email and social are primed for cross-marketing. >>

Social Marketing | November 03, 2009

Study: Small businesses may not fully understand social media

Although many small businesses have jumped on the social bandwagon by creating profiles or even branded microsites, it seems many still may not fully understand how social marketing is different from traditional marketing. According to a recent CitiBank/GfK Roper survey three-quarters of small businesses find social networks are not working for them. >>

Advertising | November 03, 2009

Nielsen's PRIZM hooks up with online data platform

Proven offline techniques are finally being made available to online marketers to help increase the sophistication and accuracy of online consumer targeting. >>