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BizReport : November 2, 2009 Archive

November 2, 2009 Archive

Ecommerce | November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. >>

Internet | November 02, 2009

Online marketers need not fear the fold

Just as traditional media tactics don't always work online, traditional marketing creative considerations don't always need to be adhered to on websites, as new data gleaned from usability tests conducted by UK-based cxpartners shows. >>

Mobile Marketing | November 02, 2009

Consumers unhappy with lack of mobile marketing messages

Yes, the headline is correct. I know it's not something you hear everyday in the world of marketing but, nonetheless, findings of a recent survey show that a large number of consumers aren't happy with mobile marketers because... wait for it... their favorite brand hasn't yet marketed to them via their mobile device. >>

Domain Names | November 02, 2009

ICANN fast-tracking alternative domain extensions

.com, .org, .uk, .ca. Amid the plethora of domain extensions and country extensions now available, there are about to be millions more as plans are in the works to add domain extensions based on non-Roman alphabets. The move comes based on plans from the Internet Corporation for Assigned Names and Numbers (ICANN) which would allow domain extensions to be written based on Arabic, Chinese, Hebrew, Hindi, Japanese and Korean characters in addition to those using the Roman-based alphabet now. >>

Research | November 02, 2009

Hyper-local platform drives retail sales online

A new platform from Goodway Group's online advertising network Beep! Automotive is having an interesting impact on local advertising. The platform, called Direct2Dealer, uses cross-channel advertising to engage and convert consumers. The platform gives local marketers the ability to target to specific regions, cities or possibly even neighborhoods to reach the targeted consumer base. >>

Advertising | November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just over 168 million consumers hit the Internet to watch clips or entire episodes. >>