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BizReport : Search Marketing : October 20, 2009


Yahoo says goodbye Search Submit

Get ready for a change, marketers. Yahoo has confirmed that it will end the paid inclusion platform by the end of 2009 in an effort to focus more on display ads, mobile ads and increasing content. Both the Search Submit Basic platform and the Search Submit Pro platform will be scuttled by year's end, meaning marketers need to start thinking of an organic search strategy sooner rather than later.

by Kristina Knight

The details on the platform suspensions: both ">Search Submit Basic and Pro allowed marketers to enhance organic search by submitting URL and website information to the engine's search index. This gave them more control because marketers didn't have to wait for website pages to be crawled by the engine.

Although the organic program will disappear, the search program as a whole at Yahoo will remain intact. Marketers will still be able to create and deploy paid search campaigns including the ability to retarget search ads and utilize Rich Media in search campaigns.

This week, Yahoo released Q3 revenue numbers with a strong showing. According to company reports Q3 brought in more than $1.57 million. Although that is a decrease on 12% year over year, it does exceed predictions for Q3 which is a good sign.

"We had a solid third quarter that signals our major businesses have stabilized," said Yahoo! chief executive officer Carol Bartz. "With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we're focused on what we do best -- being the center of people's online
lives."






Tags: organic search, paid search, search marketing, Search Submit, Yahoo








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