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BizReport : Internet : October 02, 2009


Study: Internet integral to British life

The majority of the British online population is now shopping, managing their money and socializing online, according to a new report from online comparison and switching service, uSwitch.

by Helen Leggatt

Ninety-three percent of the U.K.'s online population now does their shopping online, found uSwitch, with over three-quarters spending up to 2 hours per week doing so.

Banking is another popular activity with over 80% managing their money online. Over a quarter (28%) spend between one and two hours a week banking online while nearly half (44%) spend up to an hour a week.

"This research shows the huge impact that the Internet is having on British life. Broadband is rapidly becoming a necessity - as important to our quality of life as gas or electricity," said Jason Glynn, communications expert at uSwitch.com.

Overall, Brits currently spend around 30 hours per week online. Unsurprisingly, the demographic that spends the most time online is youngsters aged 18-24. On average they spend about 7 hours per day online during the week, dropping to 5 hours a day during the weekends.

Reliance on the Internet in the U.K. will only increase over the coming years yet the country is falling behind the rest of the world in the quality of its broadband, according to recent research carried out by Cisco. The U.K. was ranked 25th with countries like Latvia, Lithuania and Bulgaria ahead in terms of broadband quality.

"Our reliance looks set to increase dramatically over the coming years as younger generations come to the fore, putting the Government under even more pressure to deliver universal broadband access across the whole country," said Glynn.

Tags: British, broadband, Internet use, online banking, online shopping, U.K.










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