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BizReport : Advertising archives : October 15, 2009

SpotMixer partners with cable providers to give businesses video solutions

Attention local businesses: if you've been looking for an economical way to move into online marketing, a new partnership between video ad solution SpotMixer and cable providers Comcast and TimeWarner could be the solution. The partnership gives local businesses the ability to economically create and distribute online video ads, targeting to local consumers.

by Kristina Knight

Local marketers can use the new platform to ">create spec ads, this allows for a quick preview time and gets the ads online more quickly. Using in-house production teams, businesses can create customized ads even if they've never used online video before; or, for those of you who have TV commercials ready to go, the platform can help you to re-purpose television commercials without the additional costs associated with multiple versions of a single ad.

Then, there is the DIY option. Businesses can create a unique and individual ad directly from the SpotMixer platform without needing production or staffing crews.

Bill Glenn, Sr. Production Manager for Comcast Spotlight in San Francisco said, "SpotMixer has made us more nimble in prospecting sales, creating TV spots and quickly tagging or versioning commercials. We're able to respond to clients faster and more cost effectively, which gives us a powerful advantage in reaching the expanding segment of businesses new to online and TV advertising."

Tags: local advertising, local video, self-serve video ads, SpotMixer, video ad creation, video advertising

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