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BizReport : Blogs & Content archives : October 07, 2009

Rubicon Project launches REVV

Online ad tech firm The Rubicon Project has launched a new service for publishers which should help them keep a better grasp on campaigns across a number of different advertising networks. REVV, Rubicon's answer, allows online publishers to manage direct and indirect ad inventory so that each impression receives the highest paying demand source.

by Kristina Knight

"We've repeatedly heard from thousands of premium Web publishers that they feel like they've been taken advantage of. What we've learned is that there isn't one company providing a solution at scale that is fully focused on the publisher," said Craig Roah, Founder and COO. "REVV for publishers was engineered to ">ensure premium publishers around the globe sell every ad impression through the best channel - for the right price, based on what advertisers should be paying for that impression, page or user - not what they can 'get away with' paying."

For many publishers, placing ads on-site means losing control over data, price and who can buy or sell inventory. This platform gives control back to the publisher by giving them access to inventory and audience information. In this way the publisher can manage the inventory, set pricing and ensure that the premium price is paid, increasing their profitability.

Tags: advertising inventory, online advertising, online publishing, publishers, The Rubicon Project

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