Platform adds loyalty to the social space

Rewards programs, when run correctly, are one of the best ways of deepening the engagement and loyal purchasing power of consumers. But, when run incorrectly, these programs can quickly submarine an otherwise profitable and well-performing brand.

Viewpoints Social Loyalty Engine first helps brands to establish these types of programs, but from there it veers from the typical loyalty program, which immediately offers freebies, coupons or other deals. The Viewpoints engine works on a points system which encourages consumers to review products through message boards, blogs or review pages. The points are accumulated and can be used to earn badges (signifying status within the program), vesting the consumer into the brand. The brand can offer consumers incentives for reaching specific levels within the reviews system.

"The Viewpoints Technology Platform's combination of rich consumer content such as reviews, blogs, answers and product-level discussions combined with a dynamic social platform is unique in the industry today," said Matt Moog, founder and CEO of Viewpoints Network. "By adding a Social Loyalty Engine that can be customized to each brand's customers, we are providing a truly unparalleled solution for building and shaping a vibrant online community."

Although a relatively small online group, influencers have been shown to be loyal to brands. Added to that, a larger consumer base has been shown to be interested in offering information - reviews, recommendations, etc. - but don't consider themselves influencers. Targeted these two demographics with a modified 'influencer' loyalty program could help brands push more traffic and conversions.

Tags: loyalty marketing, loyalty programs, rewards programs, social marketing, Viewpoints Technology