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BizReport : Social Marketing : October 22, 2009

Less than 10% of small businesses twittering

Businesses of all sorts are becoming more social, but it seems that the most recent social tools aren't being widely used. According to a new report from BIA/Kelsey only 9% of small businesses are using Twitter to market or engage consumers. The good news? Nearly one-third have plans to being using these newer tools.

by Kristina Knight

"Social media is clearly gaining traction among SMB advertisers," said Steve Marshall, director of research and consulting, BIA/Kelsey. "As local consumers increasingly gravitate to social networks, local businesses understand they need to be part of the conversation. This opens up a market opportunity for local media companies that offer products and services that enable local advertisers to easily integrate social media into their marketing efforts."

Social hotspots such as Facebook, LinkedIn and Twitter are all getting attention from small businesses, with 31% planning to include links or ads on their social pages within the next 12 months. 39% of small businesses surveyed said their planned to include customer ratings and reviews on social sites.

A recent Internet2Go survey, which focused on small businesses in the Merchant Circle network, found that nearly half (45%) of small businesses in that network are using social tools such as Twitter and Facebook to engage and convert shoppers.

Tags: BIA/Kelsey, Facebook, Internet2Go, social marketing, social networks, Twitter

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  • We are speaking every client we have about their social media and networking plans for 2010. Almost every single one of them have no real plan or strategy. This is a great opportunity for small businesses to get in early and create a real communication platform for their consumers. I stress the importance of having a real strategy though, and commitment to the time it will take to manage that plan. Don't do it unless you have the time.



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