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BizReport : Advertising archives : October 30, 2009

Komli, Artivision partner to provide video content

Advertisers in India will benefit by a new partnership between digital ad-tech company Komli and video ad consultants Artivision. The partnership will help these marketers create and monetize online video content, a hotbed of activity with Indian consumers. Komli will deliver [email protected] ad campaigns to all types of video content using Artivision technology.

by Kristina Knight

"Komli with its acute understanding of the Indian market and Artivision with its unrivalled technology will definitely create a new market for online video," said Prasanth Mohanachandran, Executive Director - Digital Services, [email protected] & OgilvyOne. "Re-purposing TVCs for the web is archaic and we look at using Artivision's technology to make digital video more engaging and interactive."

The partnership helps marketers by using smart ad placements, monetizing in-video streams and providing the ability to adapt in real time if the campaign is not performing to the standard. The ads are scaled so as to not interfere with other content. For publishers the platform also adds inventory.

Amir Segev, Senior Vice President, ">Artivision's Media Division Manager said, "The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience."

Tags: Artivision, Komli, [email protected], online video, video advertising, video content, viral marketing

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