Dotomi's EXACCT platform shows 40% lift for marketers

When it comes to online marketing relevant, targeted ads perform much better than typical run-of ads placed in the offline world. But even the most seasoned advertisers may need help with relevancy from time to time and that is where the EXACCT platform from Dotomi comes in.

by Kristina Knight

EXACCT is a real-time profiling engine which helps advertisers create anonymous profiles for consumers to create a more relevant experience. Marketers who have signed on with the platform have experience return on ad spend increases of more than 39%.

The engine works by profiling the consumer and then predicting the type of ad which will more deeply engage the consumer. It predicts creative, offer and even media type to use. Increasing the relevancy of ads to this level has the potential to hugely impact campaigns because the ads would be virtually customized to the consumer profile.

"Dotomi's unique combination of anonymous creative, messaging and media data - all derived at the individual consumer level - offers a level of granularity that's unparalleled by other providers in our space. It's why Dotomi is able to deliver ads to consumers that they really respond to and that in turn create superior results for our advertisers," said John Giuliani, CEO and Chairman, Dotomi.

Tags: consumer profile, Dotomi, EXACCT, online advertising, relevancy, relevant content, targeted advertising