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BizReport : Email Marketing : October 28, 2009

ClickTale, Contactology drill down email analytics

Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and website landing pages, giving them a better glimpse of what is - and what isn't - working in email campaigns.

by Kristina Knight

The partnership works by analyzing post-clicks for consumer behavior. By tracking how consumers are interacting, marketers can then understand what engages the consumer. From there, changes can be made to on-going campaigns as well as website landing pages. The analytics are provided down to the demographic segment so that marketers can determine how to better engage specific demographics - men over age 35, women between 25 and 35, et cetera.

"Now you can track everything your subscribers do on your site from the minute they follow the link in your email. You can literally follow their every mouse move, click, scroll and keystroke all the way through to their online conversion or checkout. And if the subscriber doesn't convert, ClickTale will show you exactly where and when you lost your potential customer, allowing you to easily and efficiently catch up on lost sales," was written on the ClickTale blog.

By following the consumer throughout the conversion process, marketers can see which content is most appealing, which graphics or offers are best received or even how many clicks a consumer will make before abandoning a site or shopping cart.

Tags: ClickTale, Contactology, email, email clicks, email marketing, email measurement, landing pages

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  • Petre Watersman

    you've added a to your link for some reason, breaking it!

    Please fix!!!



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