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BizReport : Advertising archives : October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving - and creating a potential boon for marketers ready to offer their own discounts.

by Kristina Knight

This week mobile service ChaCha rolled out a new platform offering integrated mobile coupons and online services to the major demographic areas in the US. ChaCha is best known as the mobile hub allowing consumers to call or text questions to ChaCha via mobile. Within minutes, an answer is texted back. The new coupons platform allows brands and marketers to ">offer coupons for consumers quickly and easily. Consumers then search for company information or offers by business type, offer type or other variables. The coupons can be printed via desktop or sent mobilly to be redeemed at a business.

"Between site traffic and mobile contact, over 9 million unique users per month come to ChaCha as a best friend to answer their questions," said Scott A. Jones, CEO of ChaCha. "The logical extension of this is to point them to the best local deals and businesses. We can make that match in a unique way. We are about delivering real value today while providing a seamless bridge to the future of mobile coupons, which is coming very quickly."

ChaCha serves more than 6.5 million visitors each month.

Over the past year, coupon redemption has increased by 10%. Over the first six months of 2009 more than 1.6 billion coupons were redeemed across the nation. Meanwhile mobile coupon usage has increased by 25%, with 10 million coupons being redeemed just over a mobile device (in the same time period). Some forecasts expect more than 3 billion coupons to be redeemed by year's end.

Tags: ChaCha, coupon clipping, coupons, mobile coupons, mobile offers, online coupons

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