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BizReport : Internet : October 19, 2009

Broadband access major consideration for Brits buying homes

British house buyers have many things to consider when choosing a home. Is it in a quiet area? Does it have good public transport access? Are there good schools/pubs/shops nearby? And then there's the latest deal-breaker - does it have good broadband access?

by Helen Leggatt

Recent research from UK broadband comparison website Top 10 Broadband found that almost 40% of the 2,000 British adults surveyed would not purchase a property with poor broadband service.

"The main driver of this problem is simple: people are consuming more and more data. The Internet isn't just about being at a desktop computer reading text pages anymore, it is growing in many directions," observes Liam Green-Hughes on his blog.

"One of the most obvious is video consumption (and uploading). People are very fond of services like YouTube and now new software and hardware is being produced to connect your TV to the Internet. This needs much better bandwidth, especially when you start streaming high definition video to devices."

Just because one home in a street has fast Internet access doesn't necessarily mean the neighbors will, found Top 10 Broadband, using the UK's first ever broadband speed test that also provides the speeds of neighbors' properties.

"As our broadband StreetStats™ show, despite all the competition between the major UK broadband providers there's still huge variation in the speeds their customers receive - even on the same street. Our new speed test makes the broadband landscape more transparent than ever," said Alex Buttle, Director at Top 10 Broadband.

This new test could become a new home-buying tool for many and, for the six out of ten Brits that Top 10 Broadband found suffer from "broadband envy", it's more data to stress about. Of course, broadband sales teams might also find it handy for lead generation.

Tags: British, broadband, home buyers, property market, real estate, UK

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