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BizReport : Advertising archives : October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties.

by Helen Leggatt

Online ad revenues have dropped for a second quarter in a row, reports the IAB and PwC in their quarterly Internet Advertising Revenue Report. Despite being one of the least affected advertising sectors, Internet advertising revenues fell 5.3% in the first half of this year compared with the same period in 2008.

Display advertising - including display ads, rich media, digital video and sponsorships - totaled around $3.8 billion in the first half of 2009, a 1.1% decrease from the same period last year.

"As the economy improves, we're confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives," said IAB chief executive Randall Rothenberg.

Some categories did experience gains on 2008. Search-related revenues were up slightly YoY, but digital video saw the biggest gains with a 38% increase in the first half of 2009 compared to last. Retail was the largest vertical category with 21% of overall spend.

Tags: display advertising, Internet Advertising Revenue Report, online ad revenues, online advertising, search advertising, video advertising

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