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BizReport : October 30, 2009 Archive

October 30, 2009 Archive

Mobile Marketing | October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better than simple text ads and that expandable ads drive click-through rates for marketers. >>

Social Marketing | October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring reputation and rewards programs. >>

Advertising | October 30, 2009

Komli, Artivision partner to provide video content

Advertisers in India will benefit by a new partnership between digital ad-tech company Komli and video ad consultants Artivision. The partnership will help these marketers create and monetize online video content, a hotbed of activity with Indian consumers. Komli will deliver [email protected] ad campaigns to all types of video content using Artivision technology. >>