BizReport : October 28, 2009 Archive

October 28, 2009 Archive

Research | October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters are becoming more adept at defrauding publishing networks and advertisers with the use of botnets. >>

Mobile Marketing | October 28, 2009

Americans send 740 billion text messages in first half of 2009

Recently released survey results from CTIA-The Wireless Association demonstrate how much a part of daily life text messaging has become for many mobile Americans. >>

Email Marketing | October 28, 2009

ClickTale, Contactology drill down email analytics

Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and website landing pages, giving them a better glimpse of what is - and what isn't - working in email campaigns. >>

Ecommerce | October 28, 2009

Cross-border online shopping in EU severely restricted

European online shoppers remain largely restricted to shopping within their own country's borders, according to the results of a new study commissioned by the European Union, stifling cross-border trade and consumer choice. >>

Blogs & Content | October 28, 2009

Internet Marketing 101: Why you should give e-newsletters another try

If you're looking for a way to reach a specific group of consumers and have products which will compliment content e-zines, a.k.a. e-newsletters, online newsletters, etc., could be the place to invest a bit of time and money. They keys, however, are the time and money aspect because a good e-zine will take both time and money to produce. Once you've invested that time, the money begins to take a backseat because, rather than investing more of your own cash consumers will begin clicking ads and purchasing products - books, seminars, etc. - which will begin new revenue streams. >>

Email Marketing | October 28, 2009

JangoMail launches JangoSMTP for email marketers

A new release from JangoMail may make that next email campaign a bit simpler. Called JangoSMTP, the platform is the first SMTP relay service designed specifically for email marketers, giving marketers the ability to track opens and clicks, to utilize DomainKeys and has that advance email deliverability. >>