BizReport : October 27, 2009 Archive

October 27, 2009 Archive

Advertising | October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are simply not paying attention until the content they want comes on-screen. The solution? Create more engaging ads for the rich media space, but it isn't a simple solution for many. >>

Ecommerce | October 27, 2009

Gen Y search online for offline brands

Some interesting insights into the shopping research behavior of Gen Y consumers have been unearthed by Hitwise Asia Pacific. >>

Mobile Marketing | October 27, 2009

Moms use iPhone as key shopping tool

Wired women are becoming an increasingly popular demographic for marketers to target as this traditionally slow-to-adopt segment empower themselves with new technology. More recently, mobile marketers have been focusing their attention on a growing segment of this demographic - the iPhone Mom. >>

Social Marketing | October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands. >>

Social Marketing | October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than 13.8 billion ad impressions were served through social networks in August 2009. >>

Ecommerce | October 27, 2009

RevenueWire platform gives marketers, affiliates more insight

When it comes to affiliate marketing, there could be more pain and misunderstanding than high profits and conversions - causing many companies to shut down affiliate marketing platforms and affiliate marketers to skip from one opportunity to another very quickly. Enter the RevenueWire platform which allows both affiliates and marketers to track sales, place consumers in a plush virtual shopping cart and easily process payments. >>