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BizReport : October 26, 2009 Archive

October 26, 2009 Archive

Research | October 26, 2009

Are you doing enough to promote the customer experience?

Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information showing social marketing techniques are the key to an improved bottom line. Study C insists that all a brand needs is a cheap productThe truth is, all of these methods can help but the true key to increasing sales is through a better experience but it must start at the top - and that means brand executives, not consumers. >>