BizReport : October 16, 2009 Archive

October 16, 2009 Archive

Law & Regulation | October 16, 2009

U.K. and U.S. to scrutinize behavioral and price targeting

Officials in the U.K. and across the pond in the U.S. are investigating whether or not behavioral advertising and individually-targeted prices on the Internet violate the rights of consumers. >>

Email Marketing | October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social marketing campaigns. >>

Social Marketing | October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as just something to do when they have something new or different to report. When it comes to video, the same can be said. Marketers are beginning to create video campaigns to engage even more consumers, but aren't necessarily telling the stories consumers want to hear. There is a way to do both better. >>

Research | October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors than, say, young Chinese consumers. This means marketers may need to create or target an ad differently in different countries. A recent report from research firm Ipsos sheds light on some of the differences marketers need to know about Young Canadians and Young Americas. >>

Advertising | October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that could help marketers decide where to spend online. >>